I'm a digital marketing leader based in Amsterdam with 16+ years of experience helping B2C and B2B companies grow in the digital world. Throughout my career, I've spent 13+ years in leadership roles, building and developing global marketing teams across Europe and Latin America.My background covers performance marketing, user growth, CRM, and ASO - across multiple markets, with full budget ownership and direct accountability to the C-level team. I also work closely with AI and automation tools to improve how my teams operate and execute.Beyond the channels and numbers, one thing I've consistently done throughout my career is build marketing teams: hiring, developing, and retaining people in international, multicultural environments across Europe and Latin America.I've built my career working with companies ranging from scale-ups to established names like Google, American Express, IBM, Heineken, Mastercard, and DIRECTV.I work best where marketing has a real seat at the table, strategy connects directly to execution, and there's room to build something that lasts.In my free time I enjoy hanging out with my friends, traveling with my wife and two sons, reading, going to music shows, and exercising.
I specialize in:
- Digital Marketing Strategy & Execution
- Team Leadership & Development
- Performance Marketing
- User Growth & Retention
- App Store Optimization
- CRM & Marketing Automation
- Marketing Analytics
Let's connect!