Gustavo Sivadón Zani

Growth & Digital Marketing Leader

I'm a growth and digital marketing leader based in Amsterdam with 16+ years of experience helping companies scale in the digital world, and 14+ years in leadership roles across Europe and Latin America.My background covers marketing strategy, performance marketing, user growth, CRM and lifecycle, ASO and marketing analytics, with full budget ownership and direct accountability to the C-level team. I focus on connecting marketing to the business goals, from defining the strategy to making sure it delivers. I also use AI and automation tools in my day-to-day work to improve how my teams operate and execute.I've worked on the agency side, as a freelancer, as a startup co-founder and in-house, with companies ranging from scale-ups to established names like American Express, IBM, Heineken and Mastercard.Throughout my career I've also built marketing teams, hiring, developing and retaining people in international, multicultural environments.In my free time I enjoy hanging out with my friends, traveling with my wife and two sons, reading, going to music shows and exercising.

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